Let’s talk about Alfred Chicken, and what he means to the current state of our democracy.
The Alfred Chicken franchise, on its own, is not much to write home about. It’s one of those “weird European platformers” that seemed to pop up since the creation of DOS and carried on into the 32-bit days. Alfred Chicken (damn, I’m going to have to pick up some chicken alfredo before this article is over) runs and jumps around a number of levels that were maybe assembled in seventeen seconds through randomly smoothing graphical assets together until, I don’t know, I guess this collection of alphabet blocks looks like something passable. Alfred’s moveset includes both jumping and pecking, as he must to retain his chicken status. Eventually, the game ends, or maybe it doesn’t, and, look, I bounce off European platformers like a quick boomerang off a leaf shield, okay? I’m too used to my Marios and Castlevanias to waste too much time on some damn game where poultry has to peck at balloons.
And, really, that’s just fine in this case, because America, land of the free (chicken nugget deal), only ever saw one Alfred Chicken title. On my corner of the Atlantic, Super Alfred Chicken was only ever available for the Super Nintendo. But in the fabulous land of lifts and roundabouts, Alfred Chicken dominated (loosely) the NES, Gameboy, Playstation, and whatever the hell an Amiga happens to be. Some platforms had different versions, some featured 3-D, but they all had Alfred Chicken to spare. Oh, and speaking of platforms, there was that whole Alfred Chicken political party, too.
Yes, if you lived in the Christchurch, Dorset constituency in 1993, you could have voted for Karl Fitzhugh of the Alfred Chicken Party.
Now, before you go thinking that the Alfred Chicken Party had anything useful to contribute to political discourse at the time, consider that Karl Fitzhugh was absolutely just the marketing arm for Alfred Chicken’s Amiga (amigo? Were you trying to say amigo? How about amiibo?) debut. The Alfred Chicken Party was rightly pegged as a publicity stunt, and wound up placing second from last in the election (and, to be clear for my American readers, this is not a situation where “placed last” also means “won the popular vote”). In fact, the Alfred Chicken Party was such a flagrant and obvious publicity stunt, it rapidly inspired new legislation that would require a candidate to acquire many more signatures to actually appear on a ballot. Democracy works! Through Alfred Chicken!
And, 25 years later, it would be nice to believe we had learned a single blessed thing.
Alfred Chicken, in his time, was immediately identified as a spurious, frivolous candidate. This was just a random animal mascot character (arguably before they were cool) attempting to use general politics as a springboard to some free(ish) advertising. No one would legitimately elect a member of the Alfred Chicken Party, because you’d have to be some kind of moron to actually think there is anything more to that “political party” than a naked cash-grab.
But how many people reading this article would vote for a candidate from the Nintendo Party? Hell, how many people writing this article would vote for the party of Mario, Link, and Pikachu? The answer to that question is a firm “all of them”.
It has come up again and again in recent months, but people show a surprising amount of loyalty to faceless corporations that don’t care if the average consumer lives or dies. Toys Я Us recently went out of business, firing every last employee while its board of directors skipped town with giant bags adorned with dollar signs. But it’s been determined that “the brand” is still viable, so Geoffrey the Giraffe will be back in our faces soon enough. And a huge portion of the population is going to eat it up with a multicolored spoon! Toys Я Us? I love that place! That’s where toys come from! And videogames! Just like Gamestop! And who cares if one single company has been selling me $60 games for years, and then buying them back at 60¢, I’ve got brand loyalty! I’m a Powerup Rewards Member! Sometimes I earn a free pen! I will follow these companies straight into Hell, so please show me your viable political candidates! Who is the leader of the Think Geek Party? Does he need a donation!?
And, at first blush, this all sounds insane. After all, there is no Wal-Mart party, and, while we vote with our wallets every day, no company is brazen enough to actively run a candidate. Except… that’s completely wrong.
Okay, already uttered their name, let’s take Wal-Mart as an example. Right off the bat, apparently Wal-Mart has made $2,192,327 in political contributions in 2018. And, if you’re curious, about half of that money went to candidates, and the majority of the rest of that went to PACs or political parties. In addition to all of that, fifteen senators own Wal-Mart stock, so there might be a bit of an interest in our government keeping that poor company afloat. And if that wasn’t enough, in 2017, Wal-Mart spent $6,880,000 lobbying for various causes. And the kicker? Wal-Mart isn’t even in the top 50 for purchasing government support.
In 1998, $1.45 billion was being spent on lobbying. In 2018, that has become $2.59 billion. And how much is that? Well, to revisit Wal-Mart, that’s a company that makes $14.7 billion in profit a year.
So, to be clear, the US government can be purchased for a little under a fifth of one company’s total profits.
And the most unfortunate thing about all of this is that there is literally nothing you can do about it. You can vote for your favorite party, you can vote for the candidate that is going to save the world, and you can canvas your neighborhood and drum up support in every way you know how. But, end of the day, Wal-Mart is still going to make literally billions of dollars, and whoever is in charge of those billions of dollars is going to make just a smidge more of an impact on the political landscape than anything you could hope to achieve with a “grassroots” campaign. And do you think you’re ever going to compete with Wal-Mart? Fat chance, little voter.
I always look to Blockbuster Video in times of hardship.
When “video rental stores” (ask your parents) first became popular, there was one in every shopping center (ask your parents, again), and they were all local mom & pop shops with names like “Microplay” or “No Name Video”. Then Blockbuster Video hit the scene with inventories that would be completely impossible for any given neighborhood shop to ever procure, and, almost overnight, Blockbuster Video was literally the only game in town. And, by about the late 90’s/early 00’s, Blockbuster Video was the only way to rent anything. The chain had eliminated all competition, and there was no way to borrow a copy of Leprechaun 3 (that’s the one in Vegas) without your trusty Blockbuster membership card. Had overdue fees on your account? Sorry, you’re stuck in DVD-less purgatory for the rest of your days.
But a funny thing happened. Netflix came along, and, in a few short years, Blockbuster was dead in the ground. Netflix was cheaper, more convenient, and less overtly evil than Blockbuster, so people took their business elsewhere in droves. And it didn’t matter that many areas still have terrible internet connections. It didn’t matter that Netflix and its ilk could never support the historical selection of a well-stocked Blockbuster. It didn’t matter that streaming services would doom us forever to a fragmented system wherein you just kind of hoped your favorite new release would drop on a subscription you already own. No, none of that mattered, because Blockbuster simply could not compete with the new monolith that was streaming, and, in practically no time at all, Blockbuster was resigned to the same fate as the dinosaurs (mostly frozen in remote regions of Oregon). Blockbuster was once king of the hill, and now it is barely a footnote in history.
And if there’s any hope for the future, we could learn a thing or two about Blockbuster’s failure.
No company is too big to fall. Just within the last few decades, we’ve seen hundreds of once enormous companies fall to the inevitable march of the internet. Technology moves forward, and with it, new opportunities arise for those that will take risks (and get lucky). Fossil fuels are killing our planet as we speak, but they could become a thing of the past with cheap, effective alternatives. It sounds impossible, but if every new car with a new fuel system cost just a couple hundred less than the gas-guzzlers currently on the market, we’d have a healthier planet in no time. We just have to find the people willing to support these companies, and not those that foster the industries that should have died decades ago because God forbid Mickey Mouse fall into the public domain. We have to vote for people that are going to support forward progress. And not just in the voting booth! We need to be conscientious consumers, and support companies that in turn support good candidates and business practices. No company is ever going to be perfect (they are, almost literally, money making machines. That has a tendency to step on a few ethical toes), but maybe you don’t need the latest make believe horsey game if it is also apparently responsible for 80% of all crunch misery in North America. Or maybe that company could just produce one god damn game with a female protagonist. That would be a step in the right direction…
My final thoughts on this subject are simple: absolutely vote on Election Day, but remember to vote every other day of the year, too. Support candidates that encourage progress, and support companies that do the same. It won’t happen all at once, and it might not even seem like it’s happening at all, but change is possible, and you can help it, every step of the way, every day.
And don’t vote for the Alfred Chicken Party.
FGC #419 Super Alfred Chicken
- System: Super Nintendo. I understand the other versions/ports of Alfred Chicken are pretty similar to this version, but there is no way I am going to confirm this in any way.
- Number of players: Start and options? Yep, looks like this is one of those single player platformers.
- Chicken or the Egg: So the plot of this title is that eggs are being kidnapped, and Alfred Chicken has to venture forth to save the widdle eggies. Except… Alfred Chicken appears to hatch from an egg at the start of every stage… so why are eggs seen driving cars and being their own, autonomous creatures? Are eggs just, like, the unevolved forms of chickens in this universe? Is this U.S. Acres fanfic?
- Other Questions: And Alfred collects eggs as one-ups, and hatches from a new egg after every death. Is there more than one Alfred Chicken? Does each collected egg start the cycle of life anew for our hero? The theological implications of this game alone…
- So, did you beat it? No. Come on, this game gets repetitive by approximately the third level. And there are at least fifteen? No thank you.
- Favorite… uh… Stuff: This is a very generic platformer. Alfred… barely does anything. He jumps! He pecks! He has some sort of weird power-up ball thing that doesn’t work quite right! There is barely anything that distinguishes this game from any other… so… uh… The colors are nice?
- Did you know? The Alfred Chicken Party came in second-to-last in its election. The biggest loser was, apparently, the Rainbow Party. There is no force on Earth that would allow me to effectively google “The Rainbow Party” in 2018.
- Would I play again: Nope! This chicken doesn’t have any meat on it.
What’s next? Random ROB has chosen… SNK Heroines: Tag Team Frenzy for the Nintendo Switch! The prophecy has come to pass! Please look forward to it!